Conscious

[Creative]

Coaching

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About Sageform | by Amelia Kruse, MCC

A conscious leadership studio for creatives, leaders & founders to integrate professional and personal growth and cultivate clarity, flow, and meaningful impact.

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[Holistic Coaching]

At Sageform, holistic coaching means working with the whole system, the inner experience, relationships, and the environments people move within. Rather than separating personal and professional growth, the work explores how they continuously shape one another, influencing clarity, decision-making, leadership, and wellbeing over time.

Informed by systems and ecological thinking, Sageform’s coaching supports awareness, regulation, and relational intelligence as foundations for sustainable growth. Through Sageform’s three coaching pillars — The Conscious Self°, The Conscious Connector°, and The Conscious Leader° — the work helps individuals and leaders develop integrated ways of working and living that can adapt and evolve without losing coherence.

What we work through

Sageform coaching supports interconnected areas of growth that shape how you perform, relate, and lead. This work often includes developing self-awareness and regulation, navigating stress and burnout, strengthening boundaries and communication, and working with patterns such as self-doubt, imposter syndrome, and self-sabotage. It also supports clarity of purpose and vision, executive presence, relational dynamics, influence, productivity, and sustainable growth.

[The Approach]

Foundations

Sageform isn’t a standard coaching service, it’s a conscious leadership studio. A space to settle into, return to, and practice new ways of being and leading, both individually and together.

At the heart of this work is a simple belief: everything starts within. When you lead yourself with awareness and intention, your leadership naturally becomes more conscious, relational, and sustainable.

Grounded in emotional intelligence, ecology, and psychology, Sageform integrates inner transformation with outer impact, supporting self-awareness, regulation, strong relationships, and intentional leadership in complex, evolving environments.

[Coaching Pillars]

Pillar I

[THE CONSCIOUS SELF°]

This pillar supports you to create alignment within your Whole Self° so you can lead yourself with clarity, confidence, and creativity. By understanding values, beliefs, and protective patterns, we effectively regulate internal systems, prime ourselves for potential, build resilience, and take grounded, authentic action in both life and work.

Pillar II

[THE CONSCIOUS CONNECTOR°]

This pillar integrates self-intelligence with social intelligence. It's about strengthening the ability to be responsive to surrounding environments, connect and communicate with others meaningfully, and shape relationships that can evolve and grow. This work is about developing sharper social perception, clearer communication, deeper trust, and the confidence to engage in all types of dialogue.

Pillar III

[THE CONSCIOUS LEADER°]

This is where self-intelligence and social intelligence translate into conscious leadership. It's about understanding your core leadership style, learning to navigate complexity with integrity and influence, leading teams with intention, and creating impact that is sustainable. Leadership here moves beyond titles to focus on groundedness, adaptability, and holding a vision that serves something greater than the self.

Sage

Form

About Amelia Kruse, Founder & Master Certified Coach

Hi, I’m Amelia — a Master Certified Coach and the creator of Sageform.

Over the past nine years, I have coached hundreds of people – from founders to executives, creatives to solopreneurs – to lead themselves and others with clarity, confidence, and meaningful impact.

My clients have come from companies like Google, Anthropic, Canva, Spotify, Droga5, Airbnb, Pinterest, Aesop, Gap, Asana, Nice&Frank, Etsy, BBDO and more.

Before founding Sageform, my career spanned multiple industries and continents: I worked across environmental consulting in Sydney, social entrepreneurship in Africa, and creative leadership at Refinery29 in New York. This journey across ecosystems and roles shaped my holistic coaching style into one that is grounded, empathic, and attuned to both the individual’s growth and the wider system in which they operate.

I hold a Master’s degree in Ecology and a Master Coach Certification (MCC) with the International Coach Federation — a distinction held by only 4% of accredited coaches worldwide.

Beyond credentials, it is presence, intuition, and conscious practice that truly define the work. Sageform exists to help individuals, teams, and organisations find their form and expand their impact – to illuminate the inner wisdom they already carry and give it space to take shape with clear action.

CORE BELIEFS

Holistic transformation happens when you bring your Whole Self° to the process — collapsing the divide between who you are and how you lead, at work and in life.
Grounded consciousness is the foundation of growth. Self-awareness keeps us rooted, so we can evolve with clarity and stability.
Change is catalysed through small, intentional steps. Even the most profound shifts begin with simple, courageous actions.
Science-based methodology is essential. While coaching invites trust in the unknown, we ground our work in evidence-based practices and proven frameworks.
Serving the greater good starts with self-leadership. When we learn to support — not sabotage — ourselves, we’re better able to contribute to the wider ecosystem.
We are nature itself. By reconnecting with the natural world, we tap into flow, resilience, and fulfillment. Nature doesn’t live outside of us — it expresses through us.

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Where clients have come from

Coaching Offerings

Sageform’s conscious coaching supports holistic growth, helping individuals and leaders show up with greater clarity, purpose, and impact. This work creates space to reconnect with your Whole Self° and lead from a more grounded, integrated place, cultivating flow, fulfillment, and sustainable effectiveness.

[offerings]

Executive Coaching

For executives, founders and senior leaders with significant organisational control, executive coaching allows you to take a step back from fast-paced environments to deeply consider how you want to lead, influence and inspire. Not just at work but in life. Sageform creates space for you to expand your leadership skills, unlock your executive presence, and embody a clear vision for your life’s work.

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Leadership Coaching

Leadership coaching supports early-stage founders, directors, people managers, and emerging leaders. The work creates space to strengthen how you lead, communicate, and perform so growth feels intentional, grounded, and sustainable. Through coaching, you build confidence in your voice, clarify direction, and lead with influence while navigating the complexity, expectations, and relational dynamics of leadership.

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Business Coaching

Business coaching supports solopreneurs, consultants, and small business owners who are building and growing their businesses alongside their capacity to lead, decide, and sustain momentum. Coaching creates space to work through both internal and external challenges, grounding you in your values and purpose while supporting steady, sustainable flow and growth—professionally and personally.

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Career Coaching

Career coaching supports creative individuals seeking clarity, growth, or direction, whether navigating change, stepping into new opportunities, or reassessing what comes next. Recognising that careers are rarely linear, this work is designed for those questioning direction, identity, or impact as their professional and personal lives evolve. This work creates space to clarify what matters, build self-trust, and strengthen the inner capacity to move forward with confidence.

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