Conscious

[Business]

Coaching

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Business Coaching

Business coaching for solopreneurs, consultants, and small business owners to support clarity, self-leadership, and sustainable growth.

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[The Offering]

Business coaching supports solopreneurs, consultants, and small business owners who are building and growing their businesses alongside their capacity to lead, decide, and sustain momentum. At Sageform, coaching creates space to work through both internal and external challenges that creates clarity, focus, and steady growth that is aligned with your values and purpose.

Entrepreneurship often involves holding competing demands: ambition and uncertainty, independence and responsibility, confidence and self-doubt. Sageform understands the realities of building a business within a flexible, self-directed life. Together, we work to create a way of working that supports innovation, stability, and self-trust so growth feels grounded, sustainable, and genuinely supportive of the life you’re building.

What we work through

Business coaching at Sageform is highly contextual. Together, we clarify the challenges, priorities, and goals shaping your business and your role within it. The work supports you to create structure, direction, and momentum while staying connected to your values, energy, and long-term vision so growth feels intentional rather than overwhelming.

[Common Themes]

SELF-MANAGEMENT

For entrepreneurs, self-management is both a discipline and a practice. Coaching supports the development of resilience, steadiness, and balance helping you navigate action and rest, momentum and recovery. The focus is on building sustainable ways of working that support innovation, minimise stress, and reduce the risk of burnout over time.

CLARITY OF VISION

Clarity of vision provides a steady sense of direction in both work and life. Coaching supports you to articulate what you are building and why, and to shape an intentional path toward it. In the often solitary experience of entrepreneurship, a clear sense of purpose becomes an anchor, supporting fulfillment, balance, and confidence as the business evolves.

PRODUCTIVITY + Focus

Challenges with productivity often reflect deeper patterns rather than a lack of effort. Sageform approaches productivity holistically—exploring what may be limiting momentum and clarity beneath the surface. With insight in place, coaching supports focused, meaningful action through practices and structures suited to your unique rhythm, capacity, and way of working.

BUSINESS GROWTH

For the conscious entrepreneur, growth is about building with intention. Coaching supports the development of foundations that allow the business to evolve without losing its human core, strengthening relationships, structures, and ways of working that align with both market realities and your values. The focus is on growth that feels coherent, sustainable, and supportive of the life you’re building.

Sage

Form

Business Coaching Suitability

This is for you if

Pain points

Running a business can feel isolating and mentally demanding. You may be juggling uncertainty, decision fatigue, inconsistent momentum, self-doubt, blurred boundaries, fear of failure, or the pressure to do everything at once.

Mindset

You are open to an entrepreneurial mindset grounded in curiosity, creativity, and thoughtful risk-taking. You’re willing to experiment, adapt, and respond to change with resourcefulness while staying connected to your values and long-term vision.

Career

You are a founder/co-founder of an early-stage startup, solopreneur, consultant, or small business owner.

Goals

To build a business that feels aligned, viable, and sustainable while developing confidence, focus, and leadership capacity so success supports, rather than undermines, your wellbeing and life.

This is for you if

Business Coaching Benefits

Develop effective self-leadership

Improve decision-making

Enhance communication & inter-personal skills

Improve resilience, adaptability & effective mindsets

Create strategic processes

Manage change, challenges & transitions

Understand your values and how to harness them

Manage stress & building confidence

Develop a supportive environment to thrive in business

Create work-life balance

The sageform approach

At Sageform, the approach blends intuitive insight with evidence-based practice. Coaching supports clients to reconnect with their Whole Self°, align who they are with how they lead, and expand their impact from the inside out. The work is holistic and grounded, integrating personal and professional growth, and creating the conditions for sustainable, meaningful change to take shape over time.

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Initial 1:1 Engagement

[12 sessions: 3 - 6 months]

An initial 1:1 engagement allows us to dive deep into your personal and professional experiences and challenges, craft a clear vision and take deliberate action to achieve your goals. Hourly sessions are held on a weekly or biweekly basis and communication channels are always open.

Team Sessions + 360s

[Hybrid + customised paths]

Team Sessions are designed to zone in on challenges within creative teams and partnerships to deliver strategic outcomes that transform group dynamics. Sageform also runs 360 feedback programs to provide real insights that foster self-awareness and growth.

Ongoing Engagement

[Customised: 3 + months]

After an initial engagement has set firm foundations, ongoing engagements with customised cadences and lengths, are designed to push you into your growth edges and deliver sustainable transformation.

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Client Words

[Client Note]

“Working with Amelia was life-changing. Not only did she guide me to clarity and purpose, she held me accountable to those goals along the way. She helped me unlock my potential and avoid ever-present saboteurs.”

John O.
Creative Strategist + Entrepreneur

“Amelia helped me work through the resistance following my own path. She helped me connect with my intuition, ignore the things I “should" be doing, stop worrying if I was doing the “right” thing, and find my own way.”

Will B.
Tech Entrepreneur

“Amelia worked with me at a pivotal time in my life and business. I was undergoing a seismic shift and she helped give me mental tools to overcome my fears, insecurities and blocks.”

Carissa J.
Brand Studio Founder + Copywriter

“Working with Amelia was one of the best decisions I've made for my professional and personal development. She's given me incredible tools and resources that I've already put to use and have seen the results.”

Molly A.
Senior Brand Strategist

Next Steps

[Step 1 : Consultation]

Schedule a complimentary 45 minute intro call with Amelia to talk through your challenges and goals, and to see if Sageform’s coaching methodology and pricing is a fit.

Book a consult

[step II : Initial engagement]

An initial 3 - 6 month engagement involves weekly or biweekly hourly sessions, takeaway exercises and assessments, and customised action items with accountability support.

Conect

[step III : growth plan]

A growth plan might lead to an ongoing engagement or testing the waters on your own, knowing you can book individual sessions on an “as-needs” basis.

Enquire for pricing

FAQs

What is a coaching session like?
We start with determining our focus and end with clear insights and actionable takeaways. The bulk of each session is like a dance where we seek to deepen understanding, broaden perspectives, challenge assumptions and illuminate paths forward.
Are the coaching sessions confidential?
Yes. Confidentiality is key in coaching. In order for coaching to be fruitful, you need to feel safe and comfortable to talk through anything and everything that comes up.
How do I figure out if coaching is right for me?
Often, it begins with a quiet sense that something needs attention — a pull toward clarity, growth, or change. If you feel that, it’s worth listening.
From there, take your time. Explore the Sageform approach and philosophy, read client experiences, and notice what resonates. Coaching is most powerful when there is both curiosity and readiness — a willingness to reflect honestly and take responsibility for meaningful change.
If your head, heart, and gut feel aligned, you’re welcome to book a complimentary 45-minute alignment call.
How much is coaching and what’s the refund policy?
Pricing is tiered depending on your professional circumstances. In the initial consultation we discuss pricing and determine your tier.
Individual coaching is designed as a committed and collaborative process, but I understand that circumstances and needs can evolve. If at any point you feel the engagement is no longer right, you’re welcome to pause or discontinue. Any unused sessions can either be held as a credit for up to 12 months or refunded upon request.
For corporate and organisational engagements, fees are non-refundable once the engagement has commenced, as coaching capacity and resources are reserved across the agreed timeframe. If circumstances change, any unused sessions may be held as a credit for future use within the organisation.
What if I need to take a break from coaching?
We will never deny you a break! It’s not our style. For coaching to be effective, it must work for you. That said, if you’re struggling with commitment and follow-through, Amelia will be there to support you should you decide to commit to this transformative work.
Can we organise coaching for employees?
Of course! I often work with HR and leadership to organise and design coaching for select employees and teams. Take a look at the Corporate experiences page or feel free to get in touch and we can discuss.
What is business coaching?
Business coaching is a client-led partnership that supports business owners and solopreneurs to clarify direction, strengthen decision-making, and build sustainable ways of working. At Sageform, coaching is a highly individualised, creative collaboration shaped by each person’s context, challenges, and aspirations. The work often focuses on integrating personal development with business growth—recognising that how you think, lead, and manage yourself directly shapes the business you create.
Who is business coaching for?
Business coaching is suited to solopreneurs, small business owners, and early-stage founders who are building or evolving their businesses. It is particularly valuable during periods of growth, uncertainty, or transition, when clarity, focus, and self-leadership are essential.
What are the benefits of business coaching?
Business coaching supports clearer vision, stronger focus, improved decision-making, and healthier boundaries. Over time, clients often experience greater confidence, more consistent momentum, and a business that grows in alignment with their values, capacity, and long-term goals.

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[Other Offerings]

Executive Coaching

For executives, founders and senior leaders with significant organisational control, executive coaching allows you to take a step back from fast-paced environments to deeply consider how you want to lead, influence and inspire. Not just at work but in life. Sageform creates space for you to expand your leadership skills, unlock your executive presence, and embody a clear vision for your life’s work.

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Leadership Coaching

Leadership coaching supports early-stage founders, directors, people managers, and emerging leaders. The work creates space to strengthen how you lead, communicate, and perform so growth feels intentional, grounded, and sustainable. Through coaching, you build confidence in your voice, clarify direction, and lead with influence while navigating the complexity, expectations, and relational dynamics of leadership.

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Career Coaching

Career coaching supports creative individuals seeking clarity, growth, or direction, whether navigating change, stepping into new opportunities, or reassessing what comes next. Recognising that careers are rarely linear, this work is designed for those questioning direction, identity, or impact as their professional and personal lives evolve. This work creates space to clarify what matters, build self-trust, and strengthen the inner capacity to move forward with confidence.

Learn More

[other offerings]