Executive Coaching

Executive coaching for senior leaders, founders, and executives seeking to strengthen presence, clarify vision, and lead with depth and intention.

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[The Offering]

This coaching experience is for executives, founders and senior leaders with significant organisational control. Executive coaching allows you to take a step back from fast-paced environments to deeply consider how you want to lead, influence and inspire. 

The role you play in your organisation is vital to the success of the business you lead. Sageform coaching guides you towards the executive presence required for visionary leadership, while staying true to your values. 

Stress, anxiety, self-doubt, perfectionism, overwhelm and burnout are not necessary evils. However, these challenges are human and with considered coaching, they can be harnessed and transmuted into creative energy that serves (rather than depletes) you.

What we work through

Executive coaching at Sageform is highly contextual. Together, we clarify the specific challenges, responsibilities, and aspirations shaping your role, and design a coaching container that responds to your real-world environment. The work supports you to lead with greater clarity, steadiness, and influence—strengthening how you think, decide, communicate, and show up at the level you operate.

[Common themes]

Visionary Leadership

Leadership requires a clear sense of direction, especially amidst complexity and change. This work supports leaders to reconnect with what matters most, clarify their vision, and lead from a place of purpose rather than pressure. By strengthening self-awareness and alignment, coaching helps vision become a steady internal compass that guides decisions, priorities, and action.

Holistic decision-making

Executive decisions rarely sit in isolation. This work supports leaders to make considered, values-aligned and intuitive decisions within complex, fast-moving environments. By integrating awareness of internal state, relational dynamics, and system-level consequences, coaching strengthens judgment and confidence when there are no simple answers.

The Art of influence

Influence is built through presence, trust, and how leaders relate to others. This work supports clearer communication, stronger relational awareness, and a grounded leadership presence that enables leaders to engage, inspire, and move people forward with integrity. The focus is on influence that feels authentic and sustainable—rooted in self-leadership rather than force or performance.

Sustainable Systems

Leadership influences how systems evolve over time. This work explores how individual patterns, ways of working, and leadership behaviours ripple outward into teams, culture, and performance. By strengthening self-regulation, boundaries, and relational health, coaching supports leaders to shape systems that become more effective, resilient, coherent, and sustainable.

Sage

Form

Executive Coaching Suitability

This is for you if

Pain Points

Sustained pressure, isolation, and complexity at senior levels—often showing up as stress or burnout, workplace politics, perfectionism, and the constant demand to innovate and perform.

Mindset

You value sustainability and growth, and are drawn to a service-oriented way of leading that considers the whole system and prioritises long-term, meaningful impact.

Career

You are an executive, founder of a growth-stage business, or senior leader with significant organisational control.

Goals

To lead with influence and authenticity while maintaining clarity, balance, and fulfillment. You want success at work supports, rather than undermines, the life you want to live.

This is for you if

Executive Coaching Benefits

Build executive presence

Develop effective leadership skills

Improve decision-making

Enhance communication & interpersonal skills

Manage stress & build confidence

Navigate organisational dynamics & company cultures

Improve mindset, resilience & adaptability

Create strategic processes

Manage change, challenges & transitions

Create work-life balance

The Sageform Approach

At Sageform, the approach blends intuitive insight with evidence-based practice. Coaching supports clients to reconnect with their Whole Self°, align who they are with how they lead, and expand their impact from the inside out. The work is holistic and grounded, integrating personal and professional growth, and creating the conditions for sustainable, meaningful change to take shape over time.

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Initial 1:1 Engagement

[12 sessions: 3 - 6 months]

An initial 1:1 engagement allows us to dive deep into your personal and professional experiences and challenges, craft a clear vision and take deliberate action to achieve your goals. Hourly sessions are held on a weekly or biweekly basis and communication channels are always open.

Team Sessions + 360s

[Hybrid + customised paths]

Team Sessions are designed to zone in on challenges within creative teams and partnerships to deliver strategic outcomes that transform group dynamics. Sageform also runs 360 feedback programs to provide real insights that foster self-awareness and growth.

Ongoing Engagement

[Customised: 3 + months]

After an initial engagement has set firm foundations, ongoing engagements with customised cadences and lengths, are designed to push you into your growth edges and deliver sustainable transformation.

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Client Words

[Client Note]

“The ripple effect of our work together extended beyond my own perceptions. My colleagues began to recognize and appreciate the changes and evolutions in my leadership style and approach.”

Jordan S.
Chief Creative Officer

“Working with Amelia was a truly transformational experience. She really helped me through some big questions and pushed me to reframe my thinking so I could approach life in new ways.”

Ryan R.
Chief Technology Officer + Co-Founder

“Working with Amelia was a transformative experience. Her holistic approach to coaching positively impacted not only my professional life, but my personal as well.”

Elise P.
Chief of Design

“If you are struggling with a seemingly unsolvable issue, Amelia should be your coach. She will guide you to success, and save you both time and money in the process”

Jay G.
Managing Director

Next Steps

[Step 1 : Consultation]

Schedule a complimentary 45 minute intro call with Amelia to talk through your challenges and goals, and to see if Sageform's coaching methodology and pricing is a fit.

Book a consult

[step II : Initial engagement]

An initial 3 - 6 month engagement involves weekly or biweekly hourly sessions, takeaway exercises and assessments, and customised action items with accountability support.

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[step III : growth plan]

A growth plan might lead to an ongoing engagement or testing the waters on your own, knowing you can book individual sessions on an “as-needs” basis.

Enquire for pricing

FAQs

  • What is a coaching session like?

    We start with determining our focus and end with clear insights and actionable takeaways. For the bulk of each session we are locked in flow, where we seek to deepen understanding, broaden perspectives, challenge assumptions and illuminate paths forward.

  • Are the coaching sessions confidential?

    Yes. Confidentiality is key in coaching. In order for coaching to be fruitful, you need to feel safe and comfortable to talk through anything and everything that comes up.

  • How do I figure out if coaching is right for me?

    Often, it begins with a quiet sense that something needs attention — a pull toward clarity, growth, or change. If you feel that, it’s worth listening.

    From there, take your time. Explore the Sageform approach and philosophy, read client experiences, and notice what resonates. Coaching is most powerful when there is both curiosity and readiness — a willingness to reflect honestly and take responsibility for meaningful change.

    If your head, heart, and gut feel aligned, you’re welcome to book a complimentary 45-minute alignment call.

  • How much is coaching and what’s the refund policy?

    Pricing is tiered depending on your professional circumstances. In the initial consultation we discuss pricing and determine your tier.

    Individual coaching is designed as a committed and collaborative process, but I understand that circumstances and needs can evolve. If at any point you feel the engagement is no longer right, you’re welcome to pause or discontinue. Any unused sessions can either be held as a credit for up to 12 months or refunded upon request.

    For corporate and organisational engagements, fees are non-refundable once the engagement has commenced, as coaching capacity and resources are reserved across the agreed timeframe. If circumstances change, any unused sessions may be held as a credit for future use within the organisation.

  • What if I need to take a break from coaching?

    We will never deny you a break! It’s not our style. For coaching to be effective, it must work for you. That said, if you’re struggling with commitment and follow-through, Amelia will be there to support you should you decide to commit to this transformative work. 

  • Can we organise coaching for employees?

    Of course! I often work with HR and leadership to organize and design coaching for select employees and teams. Take a look at the Corporate experiences page or feel free to get in touch and we can discuss.

  • What is executive coaching?

    Executive coaching is a confidential, client-led partnership that supports executives, founders and senior leaders to reflect, think clearly, and evolve how they lead. At Sageform, coaching is a highly individualised, creative collaboration shaped by each leader’s context, challenges, and aspirations. The work focuses on holistic development of the individual within the system they lead—strengthening awareness, connection, and intentional action rather than offering prescriptive advice.

  • Who is executive coaching for?

    Executive coaching is designed for c-levels, executives, founders of growth-stage businesses, and senior leaders with significant organisational control who are navigating complexity, growth, or increased responsibility. It is particularly valuable for leaders operating in changing, fast-moving, high-pressure, or relationally complex environments.

  • What are the benefits of Executive Coaching?

    Executive coaching supports more grounded self-leadership, clearer decision-making, stronger leadership presence, more influential and effective communication, and greater resilience under pressure. Over time, leaders often experience more sustainable performance, healthier boundaries, and greater alignment between how they lead and who they are.

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Amelia Kruse coaching approach

[Other Offerings]

Leadership Coaching

Leadership coaching supports early-stage founders, directors, people managers, and emerging leaders. The work creates space to strengthen how you lead, communicate, and perform so growth feels intentional, grounded, and sustainable. Through coaching, you build confidence in your voice, clarify direction, and lead with influence while navigating the complexity, expectations, and relational dynamics of leadership.

Learn More

Business Coaching

Business coaching supports solopreneurs, consultants, and small business owners who are building and growing their businesses alongside their capacity to lead, decide, and sustain momentum. Coaching creates space to work through both internal and external challenges, grounding you in your values and purpose while supporting steady, sustainable flow and growth—professionally and personally.

Learn More

Career Coaching

Career coaching supports creative individuals seeking clarity, growth, or direction, whether navigating change, stepping into new opportunities, or reassessing what comes next. Recognising that careers are rarely linear, this work is designed for those questioning direction, identity, or impact as their professional and personal lives evolve. This work creates space to clarify what matters, build self-trust, and strengthen the inner capacity to move forward with confidence.

Learn More

[other offerings]

Leadership Coaching

Leadership coaching supports early-stage founders, directors, people managers, and emerging leaders. The work creates space to strengthen how you lead, communicate, and perform so growth feels intentional, grounded, and sustainable. Through coaching, you build confidence in your voice, clarify direction, and lead with influence while navigating the complexity, expectations, and relational dynamics of leadership.

Learn More

Business Coaching

Business coaching supports solopreneurs, consultants, and small business owners who are building and growing their businesses alongside their capacity to lead, decide, and sustain momentum. Coaching creates space to work through both internal and external challenges, grounding you in your values and purpose while supporting steady, sustainable flow and growth—professionally and personally.

Learn More

Career Coaching

Career coaching supports creative individuals seeking clarity, growth, or direction, whether navigating change, stepping into new opportunities, or reassessing what comes next. Recognising that careers are rarely linear, this work is designed for those questioning direction, identity, or impact as their professional and personal lives evolve. This work creates space to clarify what matters, build self-trust, and strengthen the inner capacity to move forward with confidence.

Learn More